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Doctors Can Stop Chasing Google Ranking

If you’ve been online for a while, you’re probably familiar with search engine ranking reports, the lists that show your practice website’s relative positions for the keywords that people use on Google...

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Doctors and Twitter: Don’t Get Fooled by Vanity Metrics

Lady Gaga has 20 million “little monsters” following her on Twitter; Justin Bieber has 18 million “Beliebers.” As a cosmetic surgery expert with a Twitter account, you should have… little or no...

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Tweeting Doctors Should Focus on Real Patients, not Fake Followers

If you’re among the socially savvy aesthetic professionals who recognize that amassing thousands of fans or followers is of little value, congratulations on avoiding one of the most common mistakes...

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The 5 Cs of Social Healthcare: Choose your Channels to Connect with Top...

In social media, choosing the right channel for your message is essential for successful marketing (photo by espensorvik via flickr). When it comes to social media, all platforms are not created equal....

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Click-bait: the Ugly Truth about Online Advertising

50% of all advertising is useless. We just don’t know which 50%. Often hailed as the “Father of Advertising,” the late David Ogilvy wrote those words long before there was an Internet, social media or...

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Infographic Friday: Whither Social Media? The Experts Speak

Wondering what the future holds for social media? Apparently, the social media monitoring team at Talkwalker has been wondering the same thing. But rather than gaze into their own crystal ball, they...

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Email Marketing: Healthcare Scores Well… Do You?

When it comes to connecting with aesthetic consumers, email may just be the Mark Twain of digital marketing: In fact, not only are reports of email’s death greatly exaggerated but, according to a new...

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RealSelf Video Tip of the Month: 9 Seconds to Improved Engagement

When it comes to video marketing, there are a few levers you can pull to figure out how to better reach your audience — video length is one of them. So is short or long form better? This month’s top...

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Keepin’ It Real: You Can’t Build an Authentic Business on Fake Reviews

Have you heard about the Freakin’ Awesome Karaoke Express? Based in San Francisco, it’s essentially a karaoke bar on wheels, a mobile sound system that promises to make your next party a sing-along...

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Infographic Friday: Best Practices for Social Media Measurement

Back in the day when Madison Avenue was the center of the marketing universe, legendary ad-man David Ogilvy is reported to have said, “50% of all advertising is useless. We just don’t know which 50%.”...

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